LOOKPrivacy Policy
Controller: Individual entrepreneur (FOP) Shevchenko Yaroslav Tarasovych, trading as Heldig Lab, Kyiv, Ukraine. Contact: yaroslav@heldiglab.com.
What we collect
- Your email address.
- The photo you upload and the images and text we generate from it.
- Order and payment status (we do not receive your card details; payment is handled by monobank).
- Site usage analytics: pages viewed, how far you scroll, which buttons and form steps you use, time on the site, when you leave, the referring site and campaign tags, approximate location (country/city from your IP address; the IP itself is stored only as a one-way hash), device, browser and language. With your consent we also store a random visitor ID in your browser to recognise repeat visits; if you decline, we collect no analytics. With the same consent we also load the Google Ads tag, which sets Google advertising cookies so we can see whether a visit from our ads ended in a purchase; without consent it is not loaded.
Why
To create and deliver your preview, provide support and handle refunds, improve the quality of results, and understand how the site is used so we can improve it.
Processors
- OpenAI — generates the edited image.
- Google Cloud (Vertex AI) — writes the recommendations.
- Cloudflare — hosting, storage and analytics collection.
- Our own server operated by the seller — long-term storage of orders, photos, results and analytics.
- monobank — payment processing.
- Google Ads — measuring whether our ads lead to purchases (only with your consent).
Retention
Photos and generated images are kept for up to 12 months to provide support, handle refund requests and improve result quality, then deleted. You can ask us to delete them earlier at any time. Analytics data is kept for up to 24 months. Order records (email, amount, date) are kept as long as required for accounting and tax purposes.
Your rights
You can ask us to access or delete your data at any time by email. We never sell your data and never use your photo for marketing without separate written consent.
2026-10-02